In this lecture we learn about business models and about the Business Model Canvas as a tool for mapping business models.
We learn that a company is for executing a business model whereas a startup is for finding one and then becoming a company.
I fully agree with the view of a startup as a different kind of entity than a company, it is a very fresh and important realisation. However, I have a problem with companies that view the search as completely over. That’s how record companies find themselves replaced with this new kid called the Internet. If I ever find myself as Chief Executive Officer of a company, I’ll make sure to Search and not only Execute, no matter what profits that the current business model yields.
Then we get introduced to…
The Business Model Canvas
The BMC is a technique for describing a business model, a division…
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